Mcdonald`s first restaurant chain to serve MSC sustainable fish

Marine Stewardship Council (MSC) certification helps protect future fish supplies, ensures McDonald’s customers will continue to enjoy high-quality seafood



In recognition of its ten year commitment to sustainable fishing practices, McDonald’s USA announced today it would become the first national restaurant chain to adopt the Marine Stewardship Council’s blue ecolabel on its fish packaging in restaurants nationwide.

As one of the largest single buyers of fish in the US, McDonald’s scale will help assure that
growing seafood demands are balanced with MSC’s responsible sourcing practices to maintain
the health and sustainability of fish stocks for the future. Sustainable fish sourcing is part of
McDonald’s broader commitment to sustainable sourcing and 100 percent of all fish sold in its
US restaurants has been certified sustainable.

“McDonald’s collaboration with the Marine Stewardship Council is a critical part of our
company’s journey to advance positive environmental and economic practices in our supply
chain,”
said Dan Gorsky, senior vice president of U.S. supply chain and sustainability. “We’re
extremely proud of the fact that this decision ensures our customers will continue to enjoy the
same great taste and high quality of our fish with the additional assurance that the fish they are
buying can be traced back to a fishery that meets MSC’s strict sustainability standard.”


McDonald’s, which uses MSC certified wild-caught Alaska Pollock for its Filet-O-Fish sandwich,
will begin displaying the MSC ecolabel on product packaging, in-restaurant communications and
external marketing beginning in February 2013.

Coinciding with the launch of Fish McBites, McDonald’s newest fish menu item, which also uses wild-caught, MSC-certified Alaska Pollock.

McDonalds – FiskerForum



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WorldFishingToday d. 28-01-2013



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